Branding

Xceptional offers assessment, training and consultation for organisations looking to create a diverse and equitable culture, for the benefit of all employees, with focus on empowering the neurodivergent community and facilitating employment pathways for them.

Xceptional was founded in 2017. They have a simple, yet beautiful brand which has now expanded to a training offer via their not for profit offering, The Xceptional Academy which has received positive feedback to date.

Their business strategy has been developed and they are now looking at focusing on their branding strategy, communications and marketing.

Brandkind developed a brand and marketing strategy as the foundation of all marketing efforts. We aligned on all the key elements to ensure consistency and strategic rigour in all future marketing investments.

I created a refreshed brand identity to reflect the brand’s updated vision and direction. With the new logo for both Xceptional and Xceptional Academy, a design system was developed to guide the content marketing and other comms activation, bringing to life the brand strategy across audiences with clear messaging on all touch points.