SFX
Celebrating a decade of digital innovation, Savoir Flair’s tenth anniversary coffee table book, SFX: The Little Magazine That Could (and Did), tells the magazine’s story.
This beautiful book tells the story of Savoir Flair through beautiful editorials, including never-before-seen shoots by Ellen Von Unwerth and featuring the industry’s most sought-after talent such as Cindy Bruna, Isabeli Fontana, Shanina Shaik, Hilary Rhoda, Halima Aden and Olivia Palermo. With chapters that relay the past, present and future of Savoir Flair, this book is not only the story of the little magazine that could and did, but is also a lens into how fashion has helped shape culture and enrich the lives of women in the Middle East and beyond.
PROJECT MANAGEMENT | CONCEPT | DESIGN | CREATIVE DIRECTION
One of the biggest projects I have single handedly put together, this coffee table book has been challenging – yet fun – from conception to completion.
From brainstorming the concept with our publisher to planning the content, creating layouts, mood boards for the shoot, meeting with Assouline, managing and directing some shoots, double checking pre and post production, collaborating with photographers, to final layouts and artworking of the book. The SFX coffee table book is an achievement – having captured a decade of Savoir Flair’s vision and its evolution over the years in a tangible capsule.
"It is an honor to celebrate this incredibly innovative publication not only for the rich content it has produced for its readers, but for having done it successfully for the past decade. During Savoir Flair’s special tenth anniversary, we couldn’t think of a better way to pay homage, than with a beautifully made book that captures the very essence of this proudly woman-led online magazine."
– Prosper Assouline