Brand Refresh + Website
Founded in 1977, Intermass Engineering & Contracting Company LLC is one of the country’s leading construction companies with more than 40 years of experience in the market.
Intermass carries out building and infrastructure works across a wide variety of sectors in the GCC, from residential and educational buildings to hotel, military, and government projects.
CONCEPT | DESIGN | CREATIVE DIRECTION
The challenge of this project is to give the 40-year brand a face lift, while keeping its established status in the industry intact. By understanding the brand’s direction and vision going forward, a new identity was created to keep both the stakeholders and their customers engaged and excited to support the growth of the company.
Keeping the brand colors and applying it to a contemporary design, a logomark was created for the brand for quick recognition and making the icon stand out in the industry. The wordmark was kept, and used in corporate communications. The tone of voice was also updated, to welcome the newer generation of clients and project partners. Streamlining the new look and feel to the rest of the identity is crucial to welcoming a new comms strategy for the brand.
One of the notable approaches is the introduction of imagery that artfully combines illustration and photography, and styled to appeal to the dynamic world of the construction, architecture, and engineering industry.
