A social enterprise branding agency based in Australia.
Brandkind is a branding community, for the community. A branding and marketing pool of professionals who deliver pro-bono and low-bono services catering primarily to social enterprises, non-profit, and purpose-driven organizations.
PROJECT MANAGEMENT | CONCEPT | DESIGN | CREATIVE DIRECTION
The project challenge is to create a branding that is easily recognizable and friendly to all three segments that the brand caters to: social enterprises, corporate intermediaries, and the general ‘doing good’ space.
A simple and minimal brand identity was created to convey the key messages. It was also important to make the components simple enough for the non-tech-savvy volunteers who will translate the branding into different key visuals and collateral. A detailed guide was developed to make sure that the imagery, tone of voice, and overall look and feel are consistent.
