PROJECT MANAGEMENT | CONCEPT | DESIGN | CREATIVE DIRECTION

A dream project involving creating a new to world brand, White Box Enterprises needed a disruptor in the B2B laundry category, with a positioning and brand identity embodying its purpose with a premium look and feel. The brief was clear that they don’t want to look like a typical commercial laundry service. Their USP is putting people front and centre before profit, and still deliver the best quality product.

In order to deliver this, a simple brand positioning definition was crucial in ensuring a strategically sound outcome. This was created and used as the guide in creating all the branding, identity, and comms collateral for the brand.

Working closely with the client, the brand positioning was optimized, and a detailed document outlining the brand’s DNA was developed. Final deliverables were: a new logo, brand style guide, branded templates, and website design framework.

This was a very successful branding project. Its growth rate was more than the client had anticipated, and was a pleasant surprise that keeps on giving up to this day. A lot of traction and interest has been gained since day one of the launch, including recognition from the Prime Minister of Australia. A real do-good feel-good project from start to finish.